شهادة CCMP التسويق الإلكترونى عبر الإنترنت

شهادة CCMP التسويق الإلكترونى عبر الإنترنت Cyber Marketing Course
وصف الكورس
CCMP إختصارا ل Certified Cyber Marketing Professional
السايبر أو الفضاء الإلكترونى يجمغ بين الجوانب الإبداعية والتقنية لتصميمات الإنترنت بجزء من الإغلان والتسوق والأعمال التجارية
إن الغرض من هذه الدورة هو الإطلاع على الإعتبارات السلوكيه الخاصه بالمشتريين التى تظهر عندما يلعب الإنترنيت دور السوق للشركات الكبرى والصغيرة والمتوسط

لمن هذه الدورة

الوسطاء الإلكترونيون والتجارة الإلكترونية والمبيعات والعمليات الشرائية والتخطيط الإستراتيجى والإدارة العامة
تكنولوجيا المعلومات ومديرى التسويق ودعم كبار مدراء السوق والأعمال الإلكترونية كالبرامج والمنتجات والعلامات التجارية والتجارة الألكترونية والتسويق ومديرى الإعلانات
مدراء المالية المسؤولين غن قياسات ربحية العملاء وتحليل العملاء ومديرى الخدمات



الشهادة
عندما تجتاز إمتحان Exam 212-51 سوف تكون حاصل على شهادة CCMP التسويق الإلكترونى عبر الإنترنت Cyber Marketing Course
محتويات الكورس لسنة 2010

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Module 05: Electronic Payment Systems

* Payment Systems
* Evolution of the Payment Systems
* Payment Systems Classification
* Conventional Payment Systems
* Electronic Payment Systems
* Electronic Payment Security Issues
* E-Business Concepts
* Electronic Funds Transfer
* Electronic Data Interchange (EDI)
* EDI Standards
* Internet Open Trading Protocol
* Open Buying on the Internet
* OBI Architecture: Entities and Information Flow
* Secure Electronic Transaction (SET)
* SET Messages
* Secure Socket Layer (SSL) Certificates
* SSL Certificates: VeriSign
* Buying VeriSign SSL Certificate
* SSL Certificates: Authorize.Net
* Buying Authorize.Net SSL Certificate
* SSL Certificate: GoDaddy.com
* Buying GoDaddy SSL Certificate
* SSL Certificate: Digicert
* Buying Digicert SSL Certificate
* SSL Certificate: Thawte
* Buying Thawte SSL Certificate
* Card Payment System
* Credit Cards
* Smart Cards
* Categories of Smart Cards
* Payment Gateways
* Working of the Payment Gateway
* Advantages of Payment Gateways
* Disadvantages of Payment Gateways
* Online Payment Services
* Amazon Payments
* Western Union Payment
* ProPay
* 2checkout.com (2CO)
* RBS WorldPay
* Sage Pay
* PayPoint
* CHRONOPAY
* PSiGate
* Bankers Automated Clearing Services (BACS)
* PayPal
* Using PayPal
* PayPal Mobile Checkout
* Working of PayPal Mobile Checkout
* Mobile Checkout Processing Flow
* Mobile Checkout Flow for Activated Users
* Mobile Checkout Flow for Non-Activated Users
* Google Checkout: For Buyers
* Signing for Google Checkout
* Finding Sellers that Accept Google Checkout
* Working of Google Checkout
* Google Checkout: For Merchants
* Methods to Accept Payments
* Integrating Buy Now buttons into E-Commerce Sites
* Integrating Off-the-Shelf Shopping Cart into E-Commerce Sites
* Integrating Google Checkout with Custom-built Shopping Carts in to E-Commerce Sites

Module 06: Search Engine Optimization and Increasing Website Traffic

* Search Engine Optimization (SEO)
* SEO Terminology
* Why Search Engine Optimization
* Evolution of SEO
* Search Engine Indexing
* Search Engine Optimization Process
* Step1: Defining Objectives
* Step2: Research and Analyze (Keyword Research and Ranking Keyword List)
* Step3: Developing Site Structure, Navigation, and Site Map
* Page Structure
* The Page Body, Page Headings, and Other Word Graphics
* Page Titles
* Using Mouseovers and Tables in Webpage
* Using Bold and Strong Tags for Website
* Points to Remember while Redesigning your Website
* Step4: Incorporating Keywords into Content
* Step5: Optimizing HTML Code
* Tweaking Websites
* Good Website Design Attracts Customers
* Optimized Website Design
* Checklist before Tweaking your Website
* Guidelines for Tweaking a Website
* Step6: Submitting to Directories
* Step7: Building Links
* Step8: Follow-up Reporting, Analysis, and Maintenance
* Controversial Search Engine Optimization Techniques
* Guidelines to Improve and Maintain Your Search Engine Ranking
* Google Universal Search and SEO
* Search Engine Optimization Myths
* Increasing Website Traffic
* Introduction to Website Traffic
* Terminology
* How to Build Website Traffic
* Increasing Traffic Volume Through Traffic Exchange
* Techniques for Stronger Link Exchange
* Effective Usage of Free Traffic Exchange
* Guaranteed Traffic
* Advantages of Buying Website Traffic
* Increasing Web Site Traffic Using Title Tags
* Analyzing Website Traffic
* Best Practices to Make High Traffic Website
* Creating Profits from the Website Traffic
* Traffic Tracking Tools
* SEO Tools
* WebPosition
* Web CEO
* Xenu’s Link Sleuth
* iMacros
* ActiveStat
* SEO Tool: SEO Suite
* SEO Tool: Domain Research Tool (D.R.T.)
* iBusinessPromoter (IBP)
* Feed Validator
* XML-Sitemap Generator
* W3c Markup Validation service
* Alexa Ranking
* Alexa Web Ranking Checker
* Backlink Anchor Text Analyzer
* Backlink Builder
* Backlink Summary
* Domain Tools
* Domain Age Tool
* International Whois Lookup
* Domain Dossier
* Domain Stats Tool
* Redirects And HTTP Headers Checker
* Google Ranking Tools
* Google Sets
* Advanced Google Searches
* Check Page Rank by Google Data Center
* Google Adwords Keyword Tool
* Keyword Analysis Tools
* Keyword Density Analysis
* Term Extractor
* Keyword Cloud
* Website Keyword Suggestions
* Meta Keywords Tool
* Search Term Research
* Seasonal Trends
* Digital Point Keyword Tracker
* Links Analysis Tools
* Reciprocal Link Check
* LinkScape
* Site Link Analyzer
* Link Price Calculator
* Link Popularity
* Link Validation Spider
* Link Appeal
* LinkSurvey
* OptiLink
* Marketleap Link Popularity Checker
* Miscellaneous Tools
* Search Engine Friendly Redirect Checker
* Page Size Lookup
* ROI Calculator
* Adsense Calculator
* AdSense Preview
* Class C Checker
* Code to Text Ratio
* SEOPowerSuite
* Spider Simulator
* HTTP Headers Viewer
* Search Engine Bot Simulator
* Search Results Analysis
* Social Bookmark Checker
* Copyscape
* Similar Page Checker
* Domain Popularity
* Reverse IP
* IP Address Report
* Ontology Finder
* Outbound Links
* Intext Ads Preview
* Keyword Playground
* Website to Country
* Keyword-Rich Domain Suggestion Tool
* Multi PageRank Check
* Website speed check
* PageRank Analysis
* Spider View
* Meta Tag Analyzer
* SEO Challenge
* Visual PageRank
* Text2Image Converter
* Unix Timestamp Convertor
* Keyword Research Tool
* Top PPC Bids Checker
* Term Target
* GeoTargeting Detection
* Google Traffic Estimator
* CPC ROI Calculator and CPM ROAS Calculator
* Keyword List Generator
* PPC G-Test Calculator
* HTML Toolbox
* Color Converter
* Web Safe Colors
* Scrollbar Color Wizard
* StyleSheet Generator
* Popup Generator
* Thumbshots Ranking
* PageRank Tool
* PageRank Search
* BackLink Checker
* Linkvalue and Linkprice calculator
* Meta Tag Generator
* Web Page Analyzer
* Advanced Page Rank Analyzer
* Semonitor
* TrafficSeeker
* Web Ranking
* Dynamic Submission
* PagePromoter
* Site Content Analyzer 3
* Search Engine Commando
* Link Partner Finder
* Best Promotion Keyword
* Zeus Internet Marketing Robot
* Web Optimization Easy
* CuteRank
* PaRaMeter
* SEO Studio
* Accurate Monitor for Search Engines
* WebLink SEO
* URL Rewriting, Search Engine Keyword Position
* Page Comparison, META Analyzer
* Keyword Typos, Keyword Optimizer
* Indexed Pages, Domain Typos
* Domain Age Check, Check Server Headers

Module 07: Web Analytics

* Introduction to Web Analytics
* Basics of Web Analytics
* Why Web Analytics
* Framework for Web Analytics
* Web Logs
* Types of Web Analytics
* Web Analytics Technologies
* Advantages and Disadvantages of Logfile Analysis
* Advantages and Disadvantages of Page Tagging
* Monitoring Web Traffic
* Analyzing Web Traffic Data
* Factors to Calculate Online Conversion Rate
* Confidence and Intent
* Personal Experience Factor (PEF)
* Environmental and Conditional
* Tracking PPC Campaigns
* Web Analytic Methods
* JavaScript Method
* Log File Method
* Web Analytics and Cookies
* How Analytic Pages uses Cookies
* Process of How Analytic Pages Use Cookies
* Web Analytic Tools
* Google Analytics
* Alexa
* How Does Alexa Get Contact Info for Sites
* Yahoo! Web Analytics
* Site Meter
* Webalizer
* Analog
* Clicky
* Enquisite
* CrazyEgg
* 103bees
* Measure Map
* FeedBurner
* ezTrackZ
* iWebTrack
* WPReviewPro
* WoopraWebAnalytics
* Piwik
* FireStats
* BBClone
* JAWStats
* MochiBot
* W3Perl
* GrapeWebStatistics
* W3Counter
* AWStats
* Webstats PRO
* ShinyStat
* Reinvigorate
* Mint
* Page Alizer
* Stuffed Tracker
* Trace Watch
* OneStat
* Deep Log Analyzer
* VisitorVille
* Clicktales
* WebLog Expert
* StatCounter
* Nuconomy
* Clickdensity
* Icerocket’s: Blog Tracker
* SageAnalyst
* VisiStat
* SAS Web Analytics
* Opentracker
* WebAbacus
* Goingup
* Who’s.amung.us
* Statsit: Web Analytics
* Etracker
* Blvd Status
* HitTail
* Raven
* WordPress.com Stats
* 4Q: Customer Driven Optimization
* ClickTracks
* Coremetrics
* Webtrends Analytics
* NetRatings
* SiteCatalyst
* MetaTraffic Lite
* Sawmill
* Urchin
* Logaholic Web Analytics
* MoveMetrics
* Site Statistics
* Open Web Analytics
* CrawlTrack
* Web Log suite
* 123 LogAnalyzer
* Log Rover
* SmarterStats
* AlterWind Log Analyzer Lite
* Xlogan
* Website Utility
* FastStats Log Analyzer
* SurfStats Website Traffic Analyzer
* Wcat
* SlimStat, Mtracking Analysis
* Manticore Technology’s Virtual Touchstone
* NetTracker
* MyBlogLog
* Pingdom

Module 08: Advertising Campaign

* Advertising Campaign
* Basic Steps in Planning an Ad Campaign
* Understanding Customers
* Understanding Competitors
* Determining Campaign Objectives
* Budgeting
* Creating a Message
* Tracking & Monitoring Ads
* Buying Advertising Space
* Hiring an Advertising Agency
* Checklist for Hiring an Ad Agency
* Joining an Ad Network
* Choose and Control an Advertising Campaign
* Cross Channel Campaigns
* Types of Internet Ads
* Ezine Advertising
* Techniques for Making an Advertisement Cost Effective
* Tools
* Ad Calculator
* AdSymetrix
* e-Campaign
* AuctionAdDesignerPro
* IPAdWebSender
* MarketGrabber
* InstantSlideUp
* Easy Link Advertising
* Advertising Manager
* Cyberfetch Website Submitter
* Google’s Adwords Keyword Selector Tool
* Corporate Mail Manager, Bluestreak
* Campaign Management
* Microsoft adCenter Desktop

Module 09: Designing Ad Banners

* Ad Banners
* Advantages of Banner Ads
* Types of Ad Banners
* Ad Banner: Skyscrapers
* Basic Concepts of Banner
* Advertising with Banners
* Objectives of a Banner Ad
* Basic Concepts of Ad Banner Designing
* Characteristics of a Good Banner Ad
* Steps to Design a Banner
* Types of Banner Ad Campaigns
* Planning Banner Ad Campaign
* Best Practices for Designing Banner Ads
* Best Practices to Create an Effective Banner Ad Campaigns
* Disadvantages of Banner Ads
* Designing Banner Advertisements
* Tracking Banner Ads
* Ad Designing Tool: AdChiosk
* Online Banner Creation Tools
* Google Adwords: Display Ads
* AdDesigner
* BannerGenerator
* Sample Banners
* MediaBuilder3DText Maker
* Desktop Banner Creation Tools
* Banner Designer Pro
* Flash Banner Creator
* Flash Intro and Banner Maker
* BannerMakerPro
* Easy Banner Creator
* Adobe Fireworks
* Banner Text Advertising Wizard
* EximiousSoft Banner Maker
* Flash Slideshow Builder
* Instant Banner Creator

Module 10: E-mail Marketing

* Email Marketing
* Advantages of Email Marketing
* A Report on Advertizing Channels
* Types of Email Marketing
* Components of Email Marketing
* Email Campaign Management
* Email Strategic Planning
* Email Analysis
* Steps for Email Marketing
* Guidelines for Effective Email Marketing
* Email Marketing Best Practices
* Approaches to Get Customers
* Auto-responders
* Advantages of Autoresponders
* Auto-responder Tools
* GetResponse
* Aweber
* FreeAutobot
* SendFree
* Email Marketing Tools
* Fast Email Extractor
* Email Marketing Tool: IE Contacts Spy
* Ada Email Search XP Golden Bundle
* Advanced Email Locator
* GoMail - Outlook Mass Mailer Addon
* Atomic Email Hunter
* MsgTag
* ICQPromoter
* TopSales Professional
* ZoomMailer
* EmailDirector
* EmailMarketingDirector
* Campaigner
* ContactPro
* Simply Cast
* Constant Contact: Speak Up!
* Vertical Response
* Ezlistmailer
* Wagon Mailer
* Newsletter Organizer
* Desktop Emailer
* e-Campaign
* EmailLabs
* Browsercam’s: Email Capture
* DotMailer
* ePostMailer
* PureResponse
* Listrak
* MailChimp
* G-Lock EasyMail
* Emailforms
* Interspire
* Omnistar Mailer
* Email Tarantula
* Email Generator
* Email Spider
* Atomic Mail Sender
* Atomic Whois Explorer
* Perfect Emailer
* Nesox Email Marketer
* EMS Bulk Email Sender
* RoboMail Mass Mail Software
* MailJet
* AA Bulk Mailer
* Mail Communicator
* Jet Email Extractor
* Kmailer
* Advanced Email Extractor
* Advanced Direct Remailer
* Advanced Maillist Verify
* Atomic Email Studio
* Atomic List Manager
* Advanced Email Parser
* 1st Mail Bomber Pro
* CyberFetch
* Real-time Black List (RBL) Checker
* Prospect Mailer
* iNet Massmail
* Auto Large Mail Sender

Module 11: Viral Marketing

* Viral Marketing
* History of Viral Marketing
* Prerequisites for Viral Marketing
* Basics of Viral Marketing
* Elements of Viral Marketing Strategy
* Viral Marketing Techniques
* Pass-Along Technique
* Undercover Technique
* Word of Mouth Technique
* “REWARD” Technique
* User -Managed Database
* Community Building
* Benefits of Viral Marketing
* Best Practices for Optimizing Viral Marketing Campaigns
* Future of Viral Marketing
* Challenges in Viral Marketing

Module 12: Affiliate Marketing

* Affiliates
* Affiliate Marketing
* Affiliate Marketing Process
* Evolution of Affiliate Marketing
* Advantages of Affiliate Marketing
* Affiliate Programs
* Types of Affiliate Programs
* In-House Hosting
* Third-Party Hosting
* Affiliate Networks
* Building an Affiliate Marketing Program
* Advantages of Affiliate Programs
* Introducing Affiliates
* Affiliate Services
* Designing an Affiliate Marketing System
* Importance of Content in Affiliate Marketing
* How to Make Money through Affiliate Marketing
* Pricing and Payment Models
* Affiliate Marketing in Comparison to Other Forms of Marketing
* Guidelines to Raise Affiliate Commission
* Limitations of Affiliate Marketing
* Affiliate Marketing Companies:
* Google Affiliate Network
* Commission Junction
* Performics
* AffiliateWindow
* Affiliate Bot
* AffiliateShop
* Zanox
* LinkShare
* RevenueGateway
* ShareResults
* Affiliateer.com
* ClixGalore.com
* iLogins.com (VayanPays)
* LinkConnector
* Tool:
* AMWSO Affiliate Data Cleaner
* Omnistar Affiliate
* iDev Affiliate
* Omnistar Affiliate Software
* CB Text Ads Generator
* PPC Profit Generator
* Multilingual Profit Generator
* Affiliate Promo Tool Creator
* MyReferer Affiliate
* Interneka Affiliate Tracking
* All Affiliate Pro
* Affiliate Wiz 8.0
* Post Affiliate Pro
* KompoZer
* Personal Affiliate Manager
* Affiliate Program Manager 4.1
* Affiliate Creator
* Affiliate Submitter
* Affiliate ID Manager
* WebMerge 2.5
* SmartFTP
* Super Affiliate Generator
* AdWord Accelerator
* Rss To Blog
* Internet Business Promoter, XsitePro
* Affiliate Web-Site Builder-StoreStacker

Module 13: Blog Advertising

* Terminology
* What is a Blog
* Types of Blogs
* Blogging
* Who can Blog
* Blog Advertising
* Why to Advertise on Blogs
* Guidelines to Design a Blog Ad
* Blog Ads and Advertising
* Why Blog Advertising is Different
* Company Blogs as Advertising Tool
* The Official Google Blog
* Purchasing Blog Ad Space
* Selling Blog Ad Space
* Blog Advertising Service Providers
* How to Succeed in Blogging
* How Companies Use Blogs
* Blogs for Business
* Blogs and Search Engine Rankings
* Bad Blog Advertising
* Limitations of Blog Advertising
* 3stepAds
* Adleaf
* Free Ad Blog
* Smorty
* Adgridwork
* Free Advertising Blog
* Corporations that Publish Blogs on their Websites
* LoudTwitter
* WordPress
* BlogHoster
* BlogCFM
* Qumana
* RocketPost
* MarsEdit 2
* Ecto
* BlogHarbor
* b2evolution
* Blosxom
* LifeType
* Serendipity
* TypePad
* MovableType
* ScribeFire
* W.Bloggar
* W.Bloggar Advanced Post Options
* Thingamablog
* Zoundry Raven
* BlogDesk
* BlogJet
* Bleezer
* BlogBridge
* Nucleus CMS
* Twittertise
* Akti Blog
* Blog Buster
* reBlog, ManilaSites, Twittad

Module 14: YouTube and Video Advertising

* Video Advertising
* Characteristics of Video Advertising
* Online Video Advertising Scenarios
* Why Video Advertising is Successful
* Advantages of Video Advertising
* Basic Steps of Video Advertising
* Online Videos Ads for Branding
* Optimizing Video Ads for Search Engines
* Guidelines to Sell Online Video Ad
* Online Streaming Video as a Marketing Tool
* Best Practices for Successful Video Advertising
* Limitations of Video Advertising
* YouTube
* Uploading Video in YouTube
* YouTube Advertising Opportunities
* Display Advertising
* Brand Channels
* Contests
* YouTube Video Ads
* Video Advertising Websites
* BrightRoll
* YuMe
* AOL
* ScanScout
* VideoEgg
* Adap.tv
* Brightcove
* Webcasting
* Webcast
* Webcasting Service Providers
* Webex
* Vcall
* Galbraith Communications
* WPRNY Business Video Services
* Coreography

Module 15: Podcast Advertising

* Podcasting
* Evolution of Podcasting
* Really Simple Syndication (RSS) and Atom
* How Podcasting Works
* Steps for Podcasting
* Planning the Podcast
* Recording the Podcast
* Publishing the Podcast
* Promoting the Podcast
* Guidelines for Effective Podcasting
* Best Practices of Podcasting
* Podcast Creation Guides
* Steps for Creating a Podcast
* Advantages of Podcasting
* Podcasting for Advertising
* Use of Podcasts for Advertisement
* Why to Use Podcasts for Advertisement
* How Businesses Use Podcasting
* Internal Business Uses of Podcasting
* External Business Uses of Podcasting
* Benefits of Podcasting for Business
* Keys to Successful Podcast Advertising
* Future of Podcasting
* Podcasting Publication Tools
* WebPod Studio
* ePodcast Producer
* Easypodcast
* FeedForAll
* Podcast Creation (Online)
* Podcast Blaster
* Hip Cast
* Odeo
* Podcast Creation Tools (Offline)
* Audacity
* Adobe Soundbooth
* Wildvoice Podcast Studio
* SnapKast
* Propaganda
* Audio Acrobat
* Podcast Hosting, Sharing, and Networking
* PodBean
* CastPost
* Blubrry
* Evoca
* The Podcast Network
* Podcast People
* Podcast Advertising
* VoloMedia
* Podtrac
* Audio Tours
* iAudioGuide
* TourCaster
* Video Podcasting
* Veodia
* Steps to Create Video Podcasts on Mac OS X
* Mobile Podcasting
* Podlinez
* Gabcast
* Yodio
* Text to Podcast
* Feed2Podcast
* Odiogo
* Podcast to Text
* CastingWords
* Podcast to Directories
* PodcastAlley
* DigitalPodcast
* PodcastDirectory
* iAmplify
* Live Podcasting
* Waxxi
* Talkshoe
* Podcast Tracking Applications: PodTractor
* gPodder
* ProfCast
* ePodcast Creator
* ePodcast Express
* Ubercaster
* Audio Conversion Wizard 2.0
* Adobe Audition 3
* RSSRadio
* Podcast Maker
* Sound Studio 3
* Levelator
* Podcast RSS Buddy
* Juice Receiver
* Podcaster
* Podcast Wizard
* Gcast
* Podomatic
* ClickCaster.com

Module 16: Advertising on Search Engines

* Search Engine Advertising
* Objectives of Search Engine Advertising
* Targeting the Right Customer
* Pricing for Search Advertising
* Interactive Ad Formats
* Paid Placement Listings
* Paid Inclusion
* Content Promotion
* Search Engine Advertising
* Google
* Advertising on Google
* AdWords
* What is Adword
* How AdWords Work
* What is AdWords Alert
* Page Position Alert
* Quick Report
* Cost Alert
* Spike Alert
* Inactive Keyword Alert
* Benefits of AdWords
* Things to Avoid in an AdWords Campaign
* Google AdWords Editorial Guidelines
* AdSense
* What is AdSense
* Products
* Putting Ads on the Site
* Google AdSense Ad Formats
* Where do the Ads Come From?
* Getting Paid
* How to Start
* Features of AdSense
* Best Practices for Advertising on Google
* Yahoo Search Marketing
* Yahoo! Search Marketing Products
* Yahoo! Sponsored Search
* How to Set up Sponsored Search Account
* Product Submit
* Travel Submit: Features
* Local Listings
* Search Submit
* Directory Submit
* Ask Sponsored Listing
* Advertising on Ask.com
* Microsoft adCenter
* How does adCenter Work
* adCenter Accounts
* Creating an Account
* Sign Up for an adCenter account
* Hierarchy of adCenter
* Getting Started with adCenter
* Microsoft adCenter API
* Microsoft adCenter Labs
* Bing
* Advertising on Bing
* Advertise on Bing using Microsoft adCenter
* MSN
* Steps to Advertise on MSN

Module 17: Mobile Advertising

* Mobile Advertising
* Facts on Mobile Marketing
* Advantages of Mobile Advertising
* Technologies Facilitating Mobile Advertising
* Mobile Advertising Campaigns
* Mobile Push Campaigns: SMS
* Mobile Push Campaigns: MMS
* Mobile Push Campaigns: Bulk Messaging
* Bulk Messaging Tool: MagicMessage
* Mobile Pull Campaign
* Mobile Dialogue Campaign
* Common Short Code (CSC)
* Common Short Code Working Process
* Location-Based Services (LBS)
* Mobile Coupons
* Mobile Alerts
* Advertisement Sponsorship
* Mobile Advertising Value Chain
* Success Factors of Mobile Advertising Value Chain
* Guidelines for Successful Mobile Advertising
* Mobile as Payment Device
* Cycle of Internet Access through Mobile Phones
* Code of Conduct
* Limitations of Mobile Advertising
* Mobile Web Advertising
* Mobile Web
* Uniqueness of Mobile Web
* Mobile Web Advertising
* Guidelines for Mobile Websites
* Mobile Advertising Industry Players
* Mobile Marketing Association (MMA)
* Aggregators and Platform Providers
* ThirdScreenMedia
* NAVTEQ Media Solutions
* Admob
* AvantGo
* 4Info
* SMS Advertizing
* Data Doctor Bulk SMS
* Mojiva
* Expedite Simplicity
* AdKing
* Lyris HQ Mobile Marketing
* Club Texting
* FlyTxt Neon
* BulkSMS
* Now SMS
* SMS Global
* SMS/MMS/Voice Services
* Aicent
* Telia Sonera
* MX Telecom
* SMS Country
* SMS Caster E-Marketer
* Proximity Promoter 24x7
* FEXMAX
* Atomic Blue Sender
* Bluetooth Advertising software
* MagicBeamer 1.2
* Mobile Advertising Platform-Adhere
* AcuityMobile
* Wireless Advertising
* Steps of Creating Wireless Advertisements
* Tools:
* SkyGo
* Vindigo
* Pocket PC SMS Advertising Tool
* SMS Simplicity
* Concierge
* Mobile SMS Marketing
* Mobile Marketing Pro, SMS Create Pro
* Smart Bluetooth Marketing
* BlueInfo Pro

Module 18: Social Media Advertising

* Social Media Advertising
* What is Social Media
* Scope of Social Media
* Advantages and Disadvantages of Social Media
* Analysis of Blog Promoti0n
* Social Networks, Bookmarks, and News Web Sites
* Advertising and Direct Marketing in Social Media
* Need for Online Marketing
* Business and Social Networking
* Modern Social Networking Platforms
* Profile and Privacy in Social Networks
* Proving Online Identity
* Transforming Approach of Marketing
* Social Media Optimization (SMO)
* Social Media Strategy
* Evaluation of SMO
* Social Media Websites
* Twitter
* Digg
* Delicious
* MySpace
* StumbleUpon
* Bebo
* Evernote
* How to Get Stuff into Evernote
* Stumpedia
* Buzzster
* Tip’d
* Amazon
* Social Networking Sites
* Introduction: Social Networking
* What is a Social Networking Site
* Evolution of Social Networking Sites
* Finding Connections on Social Networking Sites
* Approaching People to Become a Part of your Online Network
* Tips for Marketing on Social Networking Sites
* Profiles: Real value of Social Network
* What Not to Put on Social Networking Sites
* Top 10 Social Networking Sites
* Facebook
* MySpace
* Orkut
* Flickr
* Social Networking Services
* AROUNDMe
* WackWall, SocialGO
* SocialToo, Stribe
* Tweetmic
* Retaggr
* Flock
* DandyID, AddThis
* AlstraSoft E-Friends
* Social Networking Script
* Kootali
* Mahara

Module 19: Advertising on News Sites

* Advertising on CNN
* Advertising on NYT
* Media Kit
* Ad Programs
* Ad Positions
* Online Classified
* Audience Profile
* Audience Targeting
* Contacts
* Advertising on CBS
* Ad Spec
* Approved Technologies
* Advertising Policy
* 3rd Party Ad Serving
* Interactive Advertising Sales Form
* Advertising on Reuters
* Advertising Solutions
* Mobile
* Video

Module 20: Converting Visitors into Customers and Maintaining Customers

* Introduction
* Conversion Rate: Why and How
* Tactics for Converting Visitors into Customers
* Persuasive Online Copy Writing
* Try Hard to Achieve Goals
* Good Navigation
* Encourage Visitors to Take Action
* Increase the Downloading Speed
* Focus on Substance than Style
* Attract the Existing Customers to Revisit
* Always-in-Contact Mechanism
* Lucrative Offers
* Strategies for Converting Visitors into Customers
* Supply Chain Management (SCM)
* Basic components of SCM
* Impact of E-Commerce on SCM
* e-SCM
* Importance of e-SCM for Online Business
* Challenges in SCM
* Customer Relationship Management (CRM)
* CRM for E-Commerce
* Why CRM for Online Business
* Benefits of CRM to Business
* Types of CRM Solution
* How to Implement CRM
* Potential Drawbacks of CRM
* How CRM Software Improves Business
* Maintaining Customer Relationships
* Importance of Maintaining Customers
* Challenges in Maintaining Customers
* e-CRM
* Benefits of e-CRM
* Information Flow in an e-CRM System
* Disadvantages of e-CRM
* Tools
* Softwrap LIVE
* Arelis
* Contact Capture
* CMS CRM
* Zoomsales
* Essential PIM
* Ranking-Manager

Module 21: Competitive Intelligence

* Competitive Intelligence
* Competitive Intelligence as a Product
* Competitive Intelligence as a Process
* Information and Communications Technology for Competitive Intelligence
* Internet as a Tool for CI
* Information and Communications Technology ICT for CI
* Classification of Competitive Intelligence
* Types of Active CI
* Problems in CI Cycle
* Managing Data Gathering in CI
* Collecting Information from Raw Data Sources
* CI Research Strategies
* Research Planning and Virtualization
* Analysis Process
* Major Ethical Issues in CI Data Collection
* SCIP Code of Ethics for CI Professionals
* Countering Competitive Intelligence
* Competitive Intelligence Tools
* Quantcast
* SpyFu
* KeywordSpy
* Digimind
* Factiva
* Meidata
* Trellian
* AdGooroo
* Hitwise
* KeyCompete
* Spyble
* Steps to Configure and Setup Spyble Account
* SoloSEO
* Copernic Tracker
* ViewBI Business Intelligence Reporting
* Google Trends, CompetePro
* Google Insights for Search
* Archive.org
* SearchStatus
* IndexRank
* RankPulse
* SEMRush
* SpyderMate
* URLTrends
* Link Popularity Comparison Tool
* Majestic SEO
* Search Engine Index Saturation Tool
* SPYBLE
* Algo Cracker
* Touch Graph Google Browser

Module 22: Ad Revenues

* Mobile Ad Revenues to Hit $1.5B by 2013
* Viewers to Go Online for Super Bowl Stats, Updates, and Ads
* US Ad Spending
* Online Classifieds
* Eclipsed by E-mail, Direct Mail to Tumble 39% by 2013
* Internet Ad Revenues Reach Record-High $23 Billion in ‘08
* Internet Ad Revenues
* UK Online Advertising
* UK Online Advertising
* Yahoo vs. Google Revenue
* Monthly AdSense Earning
* U.S. Online Advertising Revenues
* Internet Ad Revenue Continue to Climb
* U.S. Advertising Spending
* Generating Ad Revenue from the Website
* Internet Ad Revenue Share by Advertising Format – 2004 – 2009
* Internet Ad Revenue Declines in 2009
* Internet Ad Revenues Pricing Model
* Internet Ad Revenues by Major Industry Category

Module 23: Cyber Marketing Consulting Companies

* LookSmart
* Cybersulting
* Cybertegic
* Suntrader Networks
* ASearchOnline
* DriveTraffic
* Bloofusion
* 6S Marketing
* eVisibility
* Anvil
* SEO Image
* Xact Marketing
* WebMetro
* CyberMark